Robert C. Blattberg

Identifiers

Open LibraryOL10230675A

Top Subjects

Consumer behavior (1)
Database marketing (1)

Books by Robert C. Blattberg

Total count: 2

Perspectives on Promotion and Database MarketingThe Collected Works of Robert C Blattberg

World Scientific Publishing Co Pte Ltd2010-01-01
Database MarketingAnalyzing and Managing Customers

Springer London, Limited2010-01-01