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Bernard Cova
Identifiers
Open Library
OL511356A
Top Subjects
Marketing research (2)
Social contract (1)
Postmodernism (1)
Marketing (1)
Consumer behavior (1)
Consumers (1)
Consumption (economics) (1)
Books by Bernard Cova
Total count: 11
Stratégies de soumission aux appels d'offres internationaux de projets industriels
1989-01-01
Au-delà du marché
quand le lien importe plus que le bien
Harmattan
1995-01-01
The postmodern explained to managers
implications for marketing.
Graduate School of Business, Indiana University
1996-01-01
Project Marketing
Beyond Competitive Bidding
Wiley
2002-05-13
Cosuming Experience
Routledge
2006-12-26
Interpretive Consumer Research
Emerald Publishing Limited
2008-01-01
Consumer Tribes
Taylor & Francis Group
2012-01-01
Consuming Experience
Routledge
2013-01-01
Interpretive Consumer Research. Qualitative Market Research
Emerald Publishing Limited
2014-01-01
La vie sociale des marques
EMS GEODIF
2017-08-31
Start-Ups and the Mobilization of Social Interactions
Emerald Publishing Limited
2023-01-01
