David Pickton

Books by David Pickton

Total count: 13

• Management and marketinga position paper

  De Montfort University, Leicester Business School1994-01-01
• Advertising and public relationskey elements of the marketing communications mix

  De Montfort University2000-01-01
• Research from Demontfort University Marketing Department. Marketing Intelligence and Planning, Volume 20, Issue 6

  Emerald Publishing Limited2002-01-01
• Research from de Montfort University Marketing Department

  Emerald Publishing Limited2002-01-01
• Account Planning. Marketing Intelligence and Planning, Volume 21, Issue 7

  Emerald Publishing Limited2003-01-01
• Account Planning

  Emerald Publishing Limited2003-01-01
• 
  Integrated marketing communications2nd ed.

  Prentice Hall Fiancial Times2004-01-01
• Marketing to China in China and from China. Marketing Intelligence and Planning, Volume 24, Issue 4

  Emerald Publishing Limited2006-01-01
• MarketingAn Introduction

  SAGE Publications, Limited2010-01-01
• 
  MarketingAn Introduction

  SAGE Publications, Limited2010-01-01
• Marketing Bundle with Dictionary

  SAGE Publications, Limited2012-01-01
• 
  Marketing: An Introduction

  SAGE Publications Ltd2015-02-27
• Poor understanding of marketing principles has led to poor marketing management performanceconsideration of four marketing myths

  Business School, De Montfort University