John M. T. Balmer
Identifiers
- Open LibraryOL7947105A
Top Subjects
- Marketing (3)
- Corporate culture (2)
- Corporations (2)
- Corporate image (2)
- Product management (2)
- Communication in organizations (1)
Books by John M. T. Balmer
Total count: 11
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Monarchies as corporate brandsDivision of Research, Harvard Business School2004-01-01
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Corporate MarketingInsights and Integration Drawn from Corporate Branding Corporate Identity Corporate Communication and Visual Identification. European Journal of Marketing, Volume 40, Issues 7&8Emerald Publishing Limited2006-01-01
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Corporate and Organizational Marketing. Corporate CommunicationsAn International JournalEmerald Publishing Limited2007-01-01
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Corporate and Organizational MarketingEmerald Publishing Limited2007-01-01
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Explicating Corporate IdentityEmerald Publishing Limited2009-01-01
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Corporate Marketing and IdentityReflections and DirectionsEmerald Publishing Limited2009-01-01
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European Journal of Markeitng, Issue 5Identity Perspectives on Corporate and Organisational MarketingEmerald Publishing Limited2011-01-01
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Contemporary Perspectives on Corporate MarketingContemplating Corporate Branding, Marketing and Communications in the 21st CenturyTaylor & Francis Group2013-01-01
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Advances in Corporate BrandingPalgrave Macmillan2016-01-01
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Advances in Chinese Brand ManagementPalgrave Macmillan2016-01-01
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Foundations of Corporate HeritageTaylor & Francis Group2017-01-01