Jochen Wirtz

Books by Jochen Wirtz

Total count: 30

• 
  Services Marketing in AsiaManaging People, Technology and Strategy

  Prentice Hall2001-10-01
• 
  Services Marketing (5th Edition)5 edition

  Prentice Hall2003-11-07
• 
  Services marketing in Asiaa case book

  Pearson Prentice Hall2005-01-01
• 
  Flying High in a Competitive IndustryCost-Effective Service Excellence at Singapore Airlines

  McGraw-Hill Education (Asia)2005-12-17
• Special Issue from the 4th ServSIG Services Research ConferenceServices Research-- a Truly Global Discipline

  Emerald Publishing Limited2006-01-01
• Services MarketingInternational Edition

  Pearson Education, Limited2006-01-01
• 
  Essentials of Services Marketing

  Pearson Education, Limited2008-01-01
• Perspectives from Asia

  Emerald Publishing Limited2009-01-01
• Revenue ManagementAdvanced Strategies and Tools to Enhance Firm Profitability

  Now Publishers2015-01-01
• Services Marketing, Global Edition

  Pearson Education, Limited2015-01-01
• Crafting the Service Environment

  World Scientific Publishing Co Pte Ltd2017-01-01
• Managing People for Service Advantage

  World Scientific Publishing Co Pte Ltd2017-01-01
• Designing Customer Service Processes

  World Scientific Publishing Co Pte Ltd2017-01-01
• Managing Relationships and Building Loyalty

  World Scientific Publishing Co Pte Ltd2017-01-01
• Designing Service Processes

  World Scientific Publishing Co Pte Ltd2017-01-01
• Developing Service Products and Brands

  World Scientific Publishing Co Pte Ltd2017-01-01
• Understanding Service Consumers

  World Scientific Publishing Co Pte Ltd2017-01-01
• Winning in service marketssuccess through people, technology and strategy

  World Scientific Publishing Co Pte Ltd2017-01-01
• Positioning Services in Competitive Markets

  World Scientific Publishing Co Pte Ltd2017-01-01
• Balancing Demand and Capacity

  World Scientific Publishing Co Pte Ltd2017-01-01
and 10 more