Steve Rivkin
Identifiers
- Open LibraryOL8204467A
Top Subjects
- Advertising, psychological aspects (1)
- Competition (1)
- Advertising (1)
- Brand name products (1)
- Marketing (1)
Books by Steve Rivkin
Total count: 4
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New PositioningThe Latest on the World's #1 Business StrategyEbsco Publishing1996-01-01
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IdeawiseWiley & Sons, Incorporated, John2002-01-01
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Making of a NameThe Inside Story of the Brands We BuyOxford University Press2005-01-01
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Differentiate or DieSurvival in Our Era of Killer CompetitionWiley & Sons, Incorporated, John2008-01-01