Francisco J. Martínez-López

Identifiers

Open LibraryOL7846184A

Top Subjects

Electronic commerce (2)
Industries, economic aspects (1)
Strategic planning (1)
Europe, commerce (1)
Brand name products (1)
Marketing (1)
Internet marketing (1)

Books by Francisco J. Martínez-López

Total count: 8

Management Intelligent SystemsFirst International Symposium

Springer2012-07-12
Handbook of Strategic e-Business Management

Springer London, Limited2013-01-01
Strategies for E-BusinessCreating Value Through Electronic and Mobile Commerce Concepts and Cases

Pearson Education, Limited2014-01-01
National Brands and Private Labels in RetailingFirst International Symposium NB&PL, Barcelona, June 2014

Springer London, Limited2014-01-01
Advances in National Brand and Private Label MarketingSecond International Conference 2015

Springer2015-01-01
Online Brand CommunitiesUsing the Social Web for Branding and Marketing

Springer London, Limited2015-01-01
Advances in Digital Marketing and eCommerceFirst International Conference, 2020

Springer2020-05-07
Social Media MonetizationPlatforms, Strategic Models and Critical Success Factors

Springer International Publishing AG2022-01-01