Books by Gary L. Frazier
Total count: 9
On the measurement of interfirm power in channels of distributionCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1980-01-01
Effects of intraindustry marketing strategy on the analysis of profitabilityCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1980-01-01
Vertical power relationships in channels of distributionan integrated and extended conceptual frameworkCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1980-01-01
The impact of equivalent and differential levels of goal attainment on business firm interactions, sentiments, and compatibilityCollege of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign1982-01-01
Advances in Distribution Channel ResearchJAI Press1992-12-01
MarketingConnecting with CustomersPrentice Hall1998-11-06
Marketing Counting With CustomersStudy Gd editionPrentice Hall College Div1998-12-01