James R. Lumpkin

Identifiers

Open LibraryOL950282A

Top Subjects

Business / Economics / Finance (2)
Business & Economics (2)
Marketing - General (2)
Sales & marketing (2)
Direct selling (1)
Direct marketing (1)
Older consumers (1)

Books by James R. Lumpkin

Total count: 3

Direct marketing, direct selling, and the mature consumera research study

Quorum Books1989-01-01
Marketing ChannelsA Relationship Management Approach (The Irwin Series in Marketing)

Irwin Professional Publishing1996-10-31
Marketing ChannelsManaging Supply Chain Relationships3 edition

McGraw-Hill/Irwin2004-08-01