Books by Joel B. Cohen
Total count: 6
Cognitive consequences of brand loyaltyCollege of Commerce and Business Administration, Univ. of Illinois1971-01-01
The structure of consumer attitudesthe use of attribute possession and importance scoresCollege of Commerce and Business Administration, Univ. of Illinois1971-01-01
Informational social influence and product evaluationCollege of Commerce and Business Administration, Univ. of Illinois1971-01-01
An expectancy X value analysis of the relationship between consumer attitudes and behaviorCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign1971-01-01
Behavioral science foundations of consumer behavior.Free Press1972-01-01