Robert V. Kozinets
Identifiers
- Open LibraryOL8045704A
Top Subjects
- Marketing research (2)
- Consumers (1)
- Qualitative research (1)
- Consumer behavior (1)
- Research, industrial (1)
- Marketing (1)
- Social sciences (1)
Books by Robert V. Kozinets
Total count: 4
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NetnographyDoing Ethnographic Research OnlineSAGE Publications, Limited2010-01-01
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Qualitative Consumer and Marketing ResearchSAGE Publications, Limited2012-01-01
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Netnography UnlimitedUnderstanding Technoculture Using Qualitative Social Media ResearchTaylor & Francis Group2020-01-01
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Defining FandomAssociation for Netnographic Research2024-01-01