Douglas B. Holt

Identifiers

Open LibraryOL6936549A

Top Subjects

Case studies (3)
Branding (Marketing) (2)
Social aspects (2)
Marketing (2)
Brand loyalty (1)
Fruit juice industry (1)
Consumer behavior (1)

Books by Douglas B. Holt

Total count: 6

Why do brands cause trouble?a dialectical theory of consumer culture and branding

Division of Research, Harvard Business School2002-01-01
Man-of-action heroeshow the American ideology of manhood structures men's consumption

Division of Research, Harvard Business School2003-01-01
From mind share to culture sharehow Snapple became an icon

Division of Research, Harvard Business School2003-01-01
Cultural strategyusing innovative ideologies to build breakthrough brands

Oxford University Press2010-01-01
Consumer Society Reader

New Press, The2011-01-01
Wen hua zhan lüeyi chuang xin de yi shi xing tai gou jian du te de wen hua pin paiDi 1 ban

Shang wu yin shu guan2013-01-01