Greg M. Allenby
Identifiers
- Open LibraryOL8186085A
Top Subjects
- Marketing research (3)
- Marketing, mathematical models (2)
- Bayesian statistical decision theory (2)
- Motivation research (marketing) (1)
Books by Greg M. Allenby
Total count: 4
-
Bayesian Statistics and MarketingWiley & Sons Australia, Limited, John2006-01-01
-
Choice Models in MarketingEconomic Assumptions, Challenges and TrendsNow Publishers2008-01-01
-
Perspectives on Promotion and Database MarketingThe Collected Works of Robert C BlattbergWorld Scientific Publishing Co Pte Ltd2010-01-01
-
Bayesian Statistics and MarketingWiley & Sons, Incorporated, John2012-01-01