Scott A. Neslin

Identifiers

Open LibraryOL5383908A

Top Subjects

Consumer behavior (2)
Database marketing (2)
Business (1)
Customer relations (1)
Marketing research (1)
Marketing, management (1)

Books by Scott A. Neslin

Total count: 5

Analyzing consumer response to innovationthe concept of preference inertia

M.I.T. Alfred P. Sloan School of Management1976-01-01
Promotion Dynamics

Now Publishers2009-01-01
Database MarketingAnalyzing and Managing Customers

Springer London, Limited2010-01-01
Advanced Database MarketingInnovative Methodologies and Applications for Managing Customer Relationships

Taylor & Francis Group2013-01-01
History of Marketing Science

World Scientific Publishing Co Pte Ltd2014-01-01