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Deborah Roedder John
Identifiers
Open Library
OL4453632A
Top Subjects
Strategic planning (1)
Brand name products (1)
Books by Deborah Roedder John
Total count: 2
Diluting beliefs about family brands
when brand extensions have a negative impact
Marketing Science Institute
1992-01-01
Strategic Brand Management
Lessons for Winning Brands in Globalized Markets
Oxford University Press
2017-01-01
