Carl Iver Hovland

Born 1912-01-01

Identifiers

Open LibraryOL1710097A

Top Subjects

Communication (4)
Persuasion (Rhetoric) (2)
Mass media (1)
Soldiers -- United States (1)
Psychology, Applied (1)
Judgment (1)
Sociology (1)

Books by Carl Iver Hovland

Total count: 4

Experiments on mass communication

Princeton University Press1949-01-01
Communication and persuasionpsychological studies of opinion change

Yale University Press1953-01-01
The order of presentation in persuasion

Yale University Press1966-01-01
Social JudgmentAssimilation and Contrast Effects in Communication and Attitude Change (Yale Studies in Attitude and Communication)New Ed edition

Greenwood Press Reprint1981-01-22