Venkatesh Shankar

Born 1962-01-01

Identifiers

Open LibraryOL4829535A

Top Subjects

New products (1)
Marketing -- Management (1)
Pricing -- United States (1)
Strategic planning (1)
Management (1)
Marketing (1)

Books by Venkatesh Shankar

Total count: 3

Marketing spending for new product introductionentrant strategy and incumbent response

Marketing Science Institute1998-01-01
Dimensions and determinants of retailer pricing strategy and tactics

MSI1999-01-01
Handbook of marketing strategy

Edward Elgar Pub.2012-01-01