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B. Wierenga
Identifiers
Open Library
OL1978473A
Top Subjects
Consumer behavior (1)
Consumers (1)
Brand name products (1)
Consumers -- Mathematical models (1)
Marketing -- Management (1)
Books by B. Wierenga
Total count: 3
An investigation of brand choice processes.
Rotterdam University Press
1974-01-01
Investigation of Brand Choice Processes.
Rotterdam U.P.
1977-01-01
Marketing management support systems
principles, tools, and implementation
Kluwer Academic
2000-01-01