Jan-Benedict E. M. Steenkamp

Identifiers

Open LibraryOL9703204A

Top Subjects

Developing countries, commerce (1)
Marketing (1)

Books by Jan-Benedict E. M. Steenkamp

Total count: 2

Agricultural Marketing and Consumer Behavior in a Changing World

Springer London, Limited2012-01-01
Brand BreakoutHow Emerging Market Brands Will Go Global

Palgrave Macmillan2013-01-01