Emmanuel Mogaji

Books by Emmanuel Mogaji

Total count: 19

• Emotional Appeals in Advertising Banking Services

  Emerald Publishing Limited2018-01-01
• Understanding the Higher Education Market in Africa

  Taylor & Francis Group2020-01-01
• Marketing in Healthcare-Related Industries

  Information Age Publishing, Incorporated2020-01-01
• Strategic Marketing of Higher Education in Africa

  Taylor & Francis Group2020-01-01
• 
  Higher Education Marketing in AfricaExplorations into Student Choice

  Palgrave Macmillan2020-05-21
• Re-Imagining Educational Futures in Developing CountriesLessons from Global Health Crises

  Springer International Publishing AG2021-01-01
• Green Marketing in Emerging EconomiesA Communications Perspective

  Springer International Publishing AG2021-01-01
• Green Marketing in Emerging MarketsStrategic and Operational Perspectives

  Springer International Publishing AG2021-01-01
• Introduction to AdvertisingUnderstanding and Managing the Advertising Process

  Taylor & Francis Group2021-01-01
• Brand ManagementAn Introduction Through Storytelling

  Springer International Publishing AG2021-01-01
• Fashion Marketing in Emerging Economies Volume IBrand, Consumer and Sustainability Perspectives

  Springer International Publishing AG2022-01-01
• Fashion Marketing in Emerging Economies Volume IISouth American, Asian and African Perspectives

  Springer International Publishing AG2022-01-01
• Management and Information Technology in the Digital EraChallenges and Perspectives

  Emerald Publishing Limited2022-01-01
• Artificial Intelligence in Customer ServiceThe Next Frontier for Personalized Engagement

  Springer International Publishing AG2023-01-01
• Sustainable Neighbourhoods for Ageing in PlaceAn Interdisciplinary Voice Against Global Crises

  Springer2023-01-01
• Digital Consumer ManagementUnderstanding and Managing Consumer Engagement in the Digital Environment

  Taylor & Francis Group2023-01-01
• Customer Centric Support Service in the Digital AgeThe Next Frontier of Competitive Advantage

  Springer International Publishing AG2023-01-01
• Financial Services in NigeriaThe Path Towards Financial Inclusion, Economic Development and Sustainable Growth

  Palgrave Macmillan2024-01-01
• Qualitative Research for a Digital WorldA Practical Guide

  SAGE Publications, Limited2024-01-01