Hans Ruediger Kaufmann
Identifiers
- Open LibraryOL10004286A
Top Subjects
- Consumer behavior (1)
- Customer relations (1)
- Electronic commerce (1)
- Internet advertising (1)
- Service industries (1)
- Internet marketing (1)
- Advertising (1)
Books by Hans Ruediger Kaufmann
Total count: 7
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Customer-Centric Marketing StrategiesIGI Global2012-01-01
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Handbook of Research on Consumerism in Business and MarketingConcepts and PracticesIGI Global2014-01-01
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Handbook of Research on Managing and Influencing Consumer BehaviorIGI Global2014-01-01
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Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorIGI Global2017-01-01
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Encouraging Participative Consumerism Through Evolutionary Digital MarketingEmerging Research and OpportunitiesIGI Global2017-01-01
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Exploring the Power of Electronic Word-Of-Mouth in the Services IndustryIGI Global2019-01-01
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Handbook of Research on Contemporary ConsumerismIGI Global2019-01-01