Reading Length
Home
Speed Tests
Login
Michael J. Naples
Identifiers
Open Library
OL1106986A
Top Subjects
United States (1)
Advertising -- Research (1)
Advertising media planning -- United States (1)
Advertising -- Effective frequency -- United States (1)
Advertising, Industrial (1)
Advertising campaigns -- Evaluation (1)
Books by Michael J. Naples
Total count: 2
Effective frequency
the relationship between frequency and advertising effectiveness
Association of National Advertisers
1979-01-01
The ARF/ABP study of the relationship between business-to-business advertising and sales
final report
Advertising Research Foundation
1987-01-01
