James M. Lattin

Identifiers

Open LibraryOL1481423A

Top Subjects

Sales promotion (1)
Multivariate analysis (1)

Books by James M. Lattin

Total count: 5

T1 scalinga mathematical programming approach to Thurstonian scaling

Alfred P. Sloan School of Management, Massachusetts Institute of Technology1981-01-01
The dynamics of consumer response to price discounts

Marketing Science Institute1988-01-01
Individual differences in response to consumer promotions

Division of Research, Harvard Business School1989-01-01
Analyzing multivariate data

Thomson Brooks/Cole2003-01-01
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Creative Media Partners, LLC2018-01-01