Books by Regis McKenna
Total count: 12
The Regis touchmillion-dollar advice from America's top marketing consultantAddison-Wesley Pub. Co.1985-01-01
Who's afraid of Big Blue?how companies are challenging IBM--and winningAddison-Wesley1989-01-01
Tous contre IBMles stratégies gagnantes des challengers de Big BlueInterEditions1989-01-01
Relationship marketingsuccessful strategies for the age of the customerAddison-Wesley Pub. Co.1991-01-01
Relationship marketingsuccessful strategies for the age of the customerPerseus Books1991-01-01
Real timepreparing for the age of the never satisfied customerHarvard Business School Press1997-01-01
Tiempo Real (Punto Y Aparte)Oceano De Mexico2001-06-01
Total accessgiving customers what they want in an anytime, anywhere worldHarvard Business School Press2002-01-01
Access-marketingWiley-VCH2003-08-18