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Cynthia Huffman

Identifiers

Open LibraryOL4826880A

Top Subjects

Marketing research (1)
Sales promotion (1)
Consumers' preferences (1)

Books by Cynthia Huffman

Total count: 2

Variety for salemass customization or mass confusion?

Marketing Science Institute1998-01-01
Why of Consumption

Taylor & Francis Group2000-01-01

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