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Joseph LaCugna
Identifiers
Open Library
OL15515570A
Top Subjects
Consumer Durable goods (1)
Marketing research (1)
New products (1)
Marketing (1)
Books by Joseph LaCugna
Total count: 1
And now for something completely different
"really" new products : conference summary, the Hyatt Harborside, Boston, MA, September 29-30, 1994
Marketing Science Institute
1994-01-01
