B. B. Schlegelmilch

Books by B. B. Schlegelmilch

Total count: 17

• Can export performance be explained by attitudinal differences?.

  University of Edinburgh. Department of Business Studies1985-01-01
• Marketing research in medium sized engineering companies in Britain and the United Statessome preliminary findings

  University of Edinburgh. Department of Business Studies1985-01-01
• Can export performance be explained by attitudinal differences?.

  University of Edinburgh. Department of Business Studies1985-01-01
• Targeting of fund-raising appealshow to identify donors.

  University of Edinburgh. Departmentof Business Studies1986-01-01
• Market segmentation for charitiesidentifying differences in donor behaviour.

  University of Edinburgh. Department of Business Studies1986-01-01
• Innovativeness and export performancean empirical analysis

  University of Edinburgh. Department of Business Studies1986-01-01
• Firm level determinants of export intensity

  Universityof Edinburgh. Department of Business Studies1986-01-01
• Market segment oriented fund raising strategiesan empirical analysis

  University of Edinburgh. Department of Business Studies1987-01-01
• Should charities conduct generic marketing?

  University ofEdinburgh. Department of Business Studies1987-01-01
• The use of marketing research in engineering companiesempirical evidence from the U.S. and the U.K.

  University of Edinburgh. Department of Business Studies1987-01-01
• The influence of managerial characteristics on different measures of export success

  University of Edinburgh. Department of Business Studies1987-01-01
• Corporate codes of ethics in large UK companiesan empirical investigation of use, content and attitudes

  University of Edinburgh. Department of Business Studies1988-01-01
• Who volunteers?an investigation into the characteristics of charity volunteers

  University of Edinburgh. Department of Business Studies1988-01-01
• The China syndromean empirical investigation of Danish companies' experiences in the People's Republic of China

  University of Edinburgh. Department of Business Studies1988-01-01
• The ethics gap between Britain and the United Statesa comparison of the state of business ethics in both countries.

  University of Edinburgh. Department of Business Studies1988-01-01
• Green, ethical and charitableanother marketing ploy or a new marketing era? : inaugural lecture delivered at the College on 25 November 1991

  University College of Swansea1991-01-01
• 
  Marketing ethicsan international perspective1st ed.

  International Thomson Business Press1998-01-01