Barbara E. Kahn

Identifiers

Open LibraryOL544365A

Top Subjects

Consumers (2)
Economic Conditions (2)
Business & Economics (2)
Marketing research (1)
Consumer panels (1)
Consumers' preferences -- Econometric models (1)
Brand choice -- Econometric models (1)

Books by Barbara E. Kahn

Total count: 12

Measuring variety-seeking and reinforcement behavior using panel data

1984-01-01
Measuring variety-seeking and reinforcement behaviors using panel data

Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University1985-01-01
Using purchase frequencies and penetration rates to infer brand positioningsniching versus change-of-pace

Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University1987-01-01
Grocery revolutionthe new focus on the consumer

Addison-Wesley1997-01-01
Advances In Consumer Research. Volume XXXII

Assn for Consumer Research2005-09-01
Advances In Consumer Research (Advances in Consumer Research)

Assn for Consumer Research2006-09-01
Global brand powerleveraging branding for long-term growth

Wharton Digital Press2013-01-01
Customer of TomorrowStrategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations

Wharton School Press2015-01-01
Shopping Revolution

Wharton School Press2018-01-01
Shopping Revolution, Updated and Expanded EditionHow Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

Wharton School Press2021-01-01
Visual MarketingA Practical Guide to the Science of Branding & Retailing

Routledge, Chapman & Hall, Incorporated2025-01-01
Introduction to Marketing Cases and Readings

Mcgraw-hill Inc