Hans-Ruediger Kaufmann

Identifiers

Open LibraryOL10243320A

Top Subjects

Consumer behavior (2)
Marketing research (1)
Customer relations (1)
Electronic commerce (1)
Internet advertising (1)
Service industries (1)
Internet marketing (1)

Books by Hans-Ruediger Kaufmann

Total count: 3

Handbook of Research on Managing and Influencing Consumer Behavior

IGI Global2014-01-01
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

IGI Global2017-01-01
Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

IGI Global2019-01-01