Commerce e lectronique

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Voices That Matter)

Catherine Seda

Understanding B2B

Matthew Friedman, Marlene Blanshay

Business Dynamics in Information Technology

Petter Gottschalk

Der neue Online-Handel: Erfolgsfaktoren und Best Practices

Gerrit Heinemann

The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere

Bernadette Tiernan

Readings in Electronic Commerce: SPHIGS Software

Andrew Whinston, Ravi Kalakota, Andrew B. Whinston

Digital Storm: Fresh Business Strategies from the Electronic Marketplace

Philipp Gerbert, Alex Birch

Cashing in with content: how innovative marketers use digital information to turn browsers into buyers

David Meerman Scott.

Google AdWords

Sandrine Burriel ; avec la contribution d'Isabelle Hurbain-Palatin, Emmanuel Rosenfeld et l'e quipe Google France

Advances in Electronic Business, Vol. 2

Eldon Yu-Zen Li, Timon C. Du