Keyword searching

Keyword search in databases

Jeffrey Xu Yu, Lu Qin, and Lijun Chang

Google advertising tools

Harold Davis.

2500 keywords to get you hired

Jay A. Block, Michael Betrus.

Foundations for the web of information and services: a review of 20 years of semantic web research

Dieter Fensel, editor

Finding Needles in a Haystack: Keywords for Finding Top Talent in Resume Databases

Wendy S. Enelow

Google advertising tools

Harold Davis with David Iwanow

Brilliant search engine optimisation

David Amerland

Successful Keyword Searching: Initiating Research on Popular Topics Using Electronic Databases

Randall M. MacDonald, Susan Priest MacDonald

Finding needles in a haystack: keywords for finding top talent in resume databases

by Wendy S. Enelow

Understanding sponsored search: core elements of keyword advertising

Jim Jansen