Marketingtheorie

Marketing: an introduction

Philip Kotler, Gary Armstrong.

Foundations of Marketing

John Fahy, David Jobber, David Jobber

Consumer Behavior Analysis: Rational Approach to Consumer Choice

Victoria K. Wells, Donald A. Hantula

Entrepreneurial Marketing: Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen

Jörg Freiling, Tobias Kollmann

Marketing-Theorie: Eine Einfu hrung

Alfred Ku©

Contemporary issues in marketing and consumer behaviour

Elizabeth Parsons, Pauline Maclaran

Social marketing: promoting the causes of public and nonprofitagencies

Seymour H. Fine.

Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte

von Rebecca Bulander

Prove it before you promote it: how to take the guesswork out of marketing

Steve Cuno.

The New Global Marketing Reality

Brookes, Richard, Roger Palmer, Richard Brookes