Merchandise licensing

Marketing careers in the licensing industry: using famous sports and entertainment images to sell products : fast-growing billion dollar industry

Institute for Career Research

The licensing business handbook: how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!

by Karen Raugust & the editors of the Licensing letter.

Development of a collegiate licensing administrative paradigm

Richard L. Irwin.

The licensing business handbook: how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!

by Karen Raugust & the editors of the Licensing letter

An executive's complete guide to licensing

Roger A. McCaffrey and Thomas A. Meyer.

Navigating licensing opportunities in India & China

by Martin Brochstein.

Character merchandising in Europe

[edited] by Heijo Ruijsenaars.

The toy & game inventor's guide

by Gregory J. Battersby and Charles W. Grimes.

Merchandise licensing in the television industry

by Karen Raugust.

Character merchandising

by Christopher Morcom.