Author

Publication

1996-04-18 - Physica-Verlag Heidelberg

Language

German

Word Count

52,750 words, Guess

Page Count

211 pages

Physical Format

Paperback

Identifiers

  • ISBN-103790809233
  • ISBN-139783790809237
  • Goodreads6292291
  • Better World Books9783790809237
  • Open LibraryOL12916652M

Classifications

  • LCCHF4999.2-6182

Subjects

Topics

MarkeMarketingMarkenwertMarketing - Generalstrategische MarkenführungBusiness / Economics / Financestrategisches Markencontrolling

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