The Age of Responsibility
CSR 2.0 and the New DNA of Business
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Word Count
97,250 words, Guess
Page Count
389 pages
Identifiers
- Internet Archiveageofresponsibil0000viss
- ISBN-139780470688571
- ISBN-100470688572
- Library of Congress Control Number2010050390
- OCLC Control Number610884492
and 2 more
- Better World Books9780470688571
- Open LibraryOL25001933M
Classifications
- DDC658.4/08
- LCCHD60 .V56 2011
- LCCHD60
Description
"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
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- The Age of Responsibility: CSR 2.0 and the New DNA of Business
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