Author

Publication

2011 - John Wiley & Sons, Hoboken, NJ, New Jersey

Language

English

Word Count

97,250 words, Guess

Page Count

389 pages

Identifiers

and 2 more
  • Better World Books9780470688571
  • Open LibraryOL25001933M

Classifications

  • DDC658.4/08
  • LCCHD60 .V56 2011
  • LCCHD60

Description

"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--

Subjects

Topics

658.4/08Bus008000Case studiesHd60 .v56 2011Social responsibility of businessSocial responsibility of business--case studies

Links

Other Editions

  • The Age of Responsibility: CSR 2.0 and the New DNA of BusinessJohn Wiley & Sons2011-01-01

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