Author

Publication

1978 - MCB Pubns, Bradford, United Kingdom

Language

Word Count

10,250 words, Guess

Page Count

41 pages

Identifiers

  • ISBN-100905440854
  • ISBN-139780905440859
  • Open LibraryOL20792030M

Alternate Titles

  • European journal of marketing.

Subjects

Series Statement

  • European Journal of Marketing,vol.12, no.7

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