New economy expression
redefining marketing in the multichannel age
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Word Count
68,500 words, Guess
Page Count
274 pages
Identifiers
- Open LibraryOL3968805M
- ISBN-100471500089
- OCLC Control Number47777331
- OCLC Control Numberneweconomyexpres00merc
- Library of Congress Control Number2001275100
and 1 more
- Goodreads5856792
Classifications
- DDC658.8/4
- LCCHF5548.32 .M465 2001
Description
"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.
Series Statement
- New economy excellence series
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