Author

Publication

2001 - Wiley, Chichester, England

Language

English

Word Count

68,500 words, Guess

Page Count

274 pages

Identifiers

and 1 more
  • Goodreads5856792

Classifications

  • DDC658.8/4
  • LCCHF5548.32 .M465 2001

Description

"David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.

Subjects

Series Statement

  • New economy excellence series

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