Big business blunders
mistakes in multinational marketing
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Word Count
39,500 words, Guess
Page Count
158 pages
Identifiers
- Open LibraryOL3511782M
- ISBN-100256028508
- OCLC Control Number9049195
- OCLC Control Numberbigbusinessblund0000rick
- Library of Congress Control Number82071900
and 2 more
- LibraryThing1459481
- Goodreads2232037
Classifications
- DDC658.8/48
- LCCHF1009.5 .R49 1983
Subjects
Series Statement
- Irwin series in marketing
Other Editions
- Big business blunders
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