Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
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Word Count
72,000 words, Guess
Page Count
288 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8153146M
- ISBN-139780789025340
- ISBN-100789025345
- OCLC Control Number846495002
- OCLC Control Number54006478
and 3 more
- Internet Archivehandbookofproduc0000unse
- Library of Congress Control Number2003027329
- Goodreads1720230
Classifications
- LCCHF6146.P78H36 2004
First Sentence
SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program.
Subjects
Topics
Other Editions
- Handbook of Product Placement in the Mass Media
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