Cases in E-Commerce
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Publication
2001-05-11 - McGraw-Hill/Irwin marketspaceU, Boston
Language
English
Word Count
164,000 words, Guess
Page Count
656 pages
Physical Format
Hardcover
Identifiers
- ISBN-100072500956
- ISBN-139780072500950
- Goodreads769100
- Open LibraryOL7304133M
Description
This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Subjects
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