Publication

2001-05-11 - McGraw-Hill/Irwin marketspaceU, Boston

Language

English

Word Count

164,000 words, Guess

Page Count

656 pages

Physical Format

Hardcover

Identifiers

  • ISBN-100072500956
  • ISBN-139780072500950
  • Goodreads769100
  • Open LibraryOL7304133M

Description

This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Subjects

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