The Ultimate Assist
The Relationship and Broadcast Strategies of the Nba and Television Networks (The Hampton Press Communication Series (Mass Media and Journalism Subseries).)
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Word Count
68,000 words, Guess
Page Count
272 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveultimateassistre0000fort
- ISBN-101572734078
- ISBN-139781572734074
- Goodreads1461373
- Library of Congress Control Number2001039539
and 3 more
- OCLC Control Number47696131
- Better World Books9781572734074
- Open LibraryOL12206096M
Classifications
- LCCGV885.515.N37 F67 2001
- LCCGV885.515.N37F67
Description
"The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--BOOK JACKET.
Subjects
Other Editions
- The Ultimate Assist
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