Business to business direct marketing
proven direct response methods to generate more leads and sales
2nd ed.
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Author
Publication
1998 - NTC Business Books, Lincolnwood, Ill, Illinois
Language
English
Word Count
100,750 words, Guess
Page Count
403 pages
Identifiers
- Open LibraryOL683203M
- ISBN-100844232432
- OCLC Control Number43476893
- OCLC Control Number37315410
- OCLC Control Numberbusinesstobusine0000blyr_h7j2
and 3 more
- Library of Congress Control Number97029941
- LibraryThing3348985
- Goodreads1090017
Classifications
- DDC658.8/4
- LCCHF5415.1263 .B58 1998
Alternate Titles
- Direct marketing
Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
First Sentence
This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers.
Subjects
Other Editions
- Business to business direct marketing
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