Author

Publication

1998 - NTC Business Books, Lincolnwood, Ill, Illinois

Language

English

Word Count

100,750 words, Guess

Page Count

403 pages

Identifiers

and 3 more
  • Library of Congress Control Number97029941
  • LibraryThing3348985
  • Goodreads1090017

Classifications

  • DDC658.8/4
  • LCCHF5415.1263 .B58 1998

Alternate Titles

  • Direct marketing

Description

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

First Sentence

This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers.

Subjects

Other Editions

  • Business to business direct marketingNTC Business Books1998

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