Advances in Services Marketing and Management: Research and Practice
1993 (Advances in Services Marketing and Management)
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Author
Contributions
- Stephen W. Brown (Editor) - Contributor
Publication
1993-10-01 - JAI Press
Language
English
Word Count
86,500 words, Guess
Page Count
346 pages
Physical Format
Hardcover
Identifiers
- ISBN-101559386568
- ISBN-139781559386562
- Open LibraryOL9341207M
First Sentence
For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).
Subjects
Other Editions
- Advances in Services Marketing and Management: Research and Practice
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