Contributions

  • Stephen W. Brown (Editor) - Contributor

Publication

1993-10-01 - JAI Press

Language

English

Word Count

86,500 words, Guess

Page Count

346 pages

Physical Format

Hardcover

Identifiers

  • ISBN-101559386568
  • ISBN-139781559386562
  • Open LibraryOL9341207M

First Sentence

For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).

Subjects

Other Editions

  • Advances in Services Marketing and Management: Research and PracticeHardcoverJAI Press1993-10-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!