Advances in Services Marketing and Management: Research and Practice
1994 (Advances in Services Marketing and Management)
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Author
Contributions
- Stephen W. Brown (Editor) - Contributor
Publication
1994-07-01 - JAI Press
Language
English
Word Count
69,750 words, Guess
Page Count
279 pages
Physical Format
Hardcover
Identifiers
- ISBN-101559387262
- ISBN-139781559387262
- Goodreads2605468
- Better World Books9781559387262
- Open LibraryOL9885769M
First Sentence
For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).
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