Reputation management
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Publication
2011 - Springer, Berlin, Germany
Language
English
Word Count
74,250 words, Guess
Page Count
297 pages
Identifiers
- Internet Archivereputationmanage00helm
- ISBN-103642192653
- ISBN-139783642192654
- Library of Congress Control Number2011932250
- OCLC Control Number761010471
and 2 more
- Better World Books9783642192654
- Open LibraryOL25393214M
Classifications
- LCCHD59.2 .R475 2011
- LCCHD28-70HD59-HD59.6HF
Description
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.
Subjects
Series Statement
- Management for professionals
Other Editions
- Reputation management
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