Publication

2011 - Springer, Berlin, Germany

Language

English

Word Count

74,250 words, Guess

Page Count

297 pages

Identifiers

and 2 more
  • Better World Books9783642192654
  • Open LibraryOL25393214M

Classifications

  • LCCHD59.2 .R475 2011
  • LCCHD28-70HD59-HD59.6HF

Description

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.

Subjects

Series Statement

  • Management for professionals

Other Editions

  • Reputation managementSpringer2011-01-01

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