Prentice Hall's One-Day MBA in Marketing
A Complete Education for the Busy Professional
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Word Count
79,000 words, Guess
Page Count
316 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveprenticehallsone0000muck
- ISBN-100130281565
- ISBN-139780130281562
- Library of Congress Control Number2001018543
- OCLC Control Number45791426
and 2 more
- Better World Books9780130281562
- Open LibraryOL10075282M
Classifications
- LCCHF5415 .M74 2001
- LCCHF5415.M74 2001
Description
"Prentice Hall's One-Day MBA in Marketing provides a comprehensive guide to marketing, written in a style that is easily understood, succinct and highly applicable to the business setting." "This "soup-to-nuts" volume covers marketing basics, including product and company awareness, knowledge about current and potential audiences, the importance and elements of developing a brand, building marketing plans, writing budgets, and understanding the full marketing gestalt.". "You'll also learn about what is and isn't good copywriting and design, and review the basic principles of each. Pick up tips on working with an advertising agency and how to get the most for your marketing dollars. Learn the steps of a successful product launch and how to approach, enter and conquer your chosen market segment.". "This volume also provides insights on public relations and sales and offers ideas on ancillary marketing and advertising channels to help you make the most of the opportunities available to you."--BOOK JACKET.
Subjects
Other Editions
- Prentice Hall's One-Day MBA in Marketing: A Complete Education for the Busy Professional
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