The other guy blinked
how Pepsi won the cola wars
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Author
Contributions
- Kornbluth, Jesse. - Contributor
Publication
1986 - Bantam, Tononto, Ontario
Language
English
Word Count
70,000 words, Guess
Page Count
280 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveotherguyblinkedh00enri_0
- Internet Archiveotherguyblinkedh0000enri
- Internet Archiveotherguyblinkedh00enri
- ISBN-100553051776
- ISBN-139780553051773
and 6 more
- Goodreads1971628
- LibraryThing705238
- Library of Congress Control Number86017485
- OCLC Control Number505753933
- Better World Books9780553051773
- Open LibraryOL2723855M
Classifications
- DDC338.7/66362/0973
- LCCHD9349.S634 P464 1986
- LCCHD9349.S634P464 1986
Description
If you were born before 1980, I'm sure you remember what has come to be known as the biggest marketing disaster of all time: New Coke. You've heard Coke's side of the story. *The Other Guy Blinked* tells the story from Pepsi's point of view. > The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in which Pepsi ultimately came out ahead. (Goodreads) Note that as of 2016, Coke is comfortably leading the market again.
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- The other guy blinked: how Pepsi won the cola wars
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