Author

Contributions

  • Leverick, Fiona. - Contributor
  • Manchester School of Management. - Contributor

Publication

1992 - Manchester School of Management, Manchester, England

Language

English

Word Count

6,000 words, Guess

Page Count

24 pages

Identifiers

  • ISBN-101871782198
  • ISBN-139781871782196
  • Goodreads3369472
  • Open LibraryOL17374277M

Classifications

  • DDC658.802

Subjects

Series Statement

  • Marketing working paper series

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