Focus Groups
A Practical Guide for Applied Research, Third Edition
Third Edition edition
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Publication
2000-04-26 - Sage Publications, Inc
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Plastic comb
Identifiers
- Open LibraryOL8029002M
- ISBN-139780761920717
- ISBN-100761920714
- OCLC Control Number43286486
- Library of Congress Control Number00008040
and 2 more
- Goodreads925647
- LibraryThing441733
Classifications
- LCCH61.28 .K78 2000
Description
Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.
First Sentence
Groups are a common experience.
Subjects
Topics
Other Editions
- Focus Groups: A Practical Guide for Applied Research, Third Edition
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