Publication

2000-04-26 - Sage Publications, Inc

Language

English

Word Count

80,000 words, Guess

Page Count

320 pages

Physical Format

Plastic comb

Identifiers

  • Open LibraryOL8029002M
  • ISBN-139780761920717
  • ISBN-100761920714
  • OCLC Control Number43286486
  • Library of Congress Control Number00008040
and 2 more
  • Goodreads925647
  • LibraryThing441733

Classifications

  • LCCH61.28 .K78 2000

Description

Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.

First Sentence

Groups are a common experience.

Subjects

Other Editions

  • Focus Groups: A Practical Guide for Applied Research, Third EditionPlastic combSage Publications, Inc2000-04-26

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!