Author

Publication

2010 - William Heinemann, London, England

Language

English

Word Count

98,000 words, Guess

Page Count

392 pages

Identifiers

and 1 more

Classifications

  • DDC153.852
  • LCCBF637.P4 D88 2010

Description

From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.

Subjects

Other Editions

  • Flipnosis: the art of split-second persuasionWilliam Heinemann2010-01-01

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